Social Nature
A natural brand discovery community platform with over 500k users and thousands of brands. We were approached to analyze and find opportunities to scale their sales process.
We started by looking at market and existing sales data: From the first touchpoint to the last, how long does it take for different sized sales to come through the door? Which sizes of customers are an efficient use of your sales team’s precious time? How many leads per month would you need in order to meet your team’s targets?
From the analysis, what became clear was a need for a repeatable SaaS model to grow inbound leads. Then, an idea called Launchpad was born.
We fully lead the design and product-market-fit testing, we conducted sales and user interviews with hundreds of natural brands and incorporated all their needs in our rapid product iterations. We launched Launchpad June 2019 with paying customers for this happy client!
Version One Ventures
Boris Wertz from VersionOne Ventures is my very own investor who believed in me from day 1. He is also the managing partner of the early-stage fund investing in companies that leverage network effects around people and/or data.
Full disclosure, this is an investor relationship of over 10 years that transformed into a trusted working relationship. Since exiting our previous company, he approached us with a conundrum of their own. They were not lacking in the number of leads coming in the door every day, lots of people are hoping for an investment. The problem is that having tons of leads does not mean they are the best deals. If you are hoping for quiet, undiscovered talent like Version One values; you know that they are not the type to knock at your door. So how can you find them?
So we did our classic product-market-fit analysis. This means that we conducted a competitive audit for how they are signaling to others. We figured out the playbooks for the top VCs in the valley and reverse-engineered a content strategy for Version One. From there we also helped with repositioning their website and SEO Optimization.
Lumen5
A video creation platform powered by A.I. that enables anyone without training or experience to easily create engaging video content within minutes. We met as I was a mentor at the BCTech HyperGrowth program. As their mentor, we learned that they have created a great technically robust product, but they are also in a really competitive space with giants like Canva and Bitable already taking some huge market shares. We helped them with a product-market-fit analysis to see the growth marketing opportunities.
What were their competitors doing well? Which of these giants playbooks should we learn from? What are the competitors all doing right now and how can they leverage their ad spend the most? Through our data analysis, we found some golden nuggets: one of their competitors is getting over $400K worth of organic free traffic through just 8 blog posts!