We design the gold standard.

For tech. For entertainment. For hospitality. Playbooks designs the experiences that define the new era — made for the guests, fans and users who expect more.

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Worlds we've built · Selected work

Worlds we've built.

DROP · 2026
PUDGY POP
× Squid Game
FIGHT · 2026
UFC
GAME · 2026
Doodles
Pudgy Penguins × Squid Game
PUDGY POP.
The most-played drop of 2026.
Sony Pictures
GHOSTBUSTERS.
Reawakening a legend.
Doodles
DOODLES GAME.
Play the world. Color it back.
Brave Software
BRAVE GAMES.
Earn while you play.
FILM · 2026
GHOST
BUSTERS
× Sony
HOSPITALITY
Inter
Continental
BROWSER · 2026
brave
Three practices · Tech · Entertainment · Hospitality

Built for the new era of audience.

Practice 01 · Tech & Entertainment

For brands.

Cultural campaigns. Fan & loyalty experience. AI-era go-to-market.

  • Brave
  • Sony
  • Live Nation
  • Roc Nation
  • UFC
Enter brands →
Practice 02 · Hospitality

For hotels.

The Ultimate Experience Guide. Audit, design and AI strategy for five-star properties.

  • InterContinental Hangzhou
  • InterContinental Seoul Parnas
  • Fairmont · Hyatt · Sheraton
  • + luxury hospitality
Enter hospitality →
What we transform

Brands, reimagined.

Fandom
Pudgy Penguins · Doodles · Roc Nation
Loyalty
InterContinental · 5★ Hospitality
Campaigns
Brave · Sony · Live Nation · UFC
AI Workflows
Workflow design · Automation · AI adoption
Across industries · Across icons
brave
ROC NATION
UFC
SONY
LIVE NATION
Doodles
Pudgy Penguins
InterContinental
Music·Tech·Sports·Hospitality·Web3·Entertainment·Gaming
By the numbers

A boutique with heavyweight output.

300M+
Combined campaign impressions
50+
Global brands served
7x
Average ROI on managed campaigns
10
Industries transformed — and counting
Let's talk

Build something iconic.

Direct to the founders. Always.