Our Team

“As a first-time founder more than a decade ago, I had time, energy but no experience or perspective. I would hit plateaus, sales dips or some type of roadblocks all. the. time. I wished I had access to better insights to make decisions from experienced trusted people during those key moments. I knew someone has inevitably figured it out, there were so many key decisions that costed us dearly. If only we had access to people with expertise and connections that would unleash an impactful, life-changing innovation or collaboration that could have taken me to new heights.”

It’s something that I dreamt about everyday and today, we are passionately offering that to others now.


The Playbooks Collective was founded by Angel Pui in 2020 after her 3rd (and possibly last) startup.


Angel Pui 3-time founder and a creator of many projects. Her first problem was to automate her Street-fighter combos with a programmable joystick to prevent her thumbs from blistering. Her dad helped turn her script and prototype into a line of gaming hardware, selling to giants like Logitech and Alienware.She studied product design at Emily Carr and fashion design at Central St Martin’s in UK. She has an affinity for solving complex and highly-fragmented problems through a customer-centric, innovative and data driven approach.   For the past 13 years, she has scaled 3x successful two-sided marketplaces, expanding them worldwide - focusing on luxury, retail and fashion.Today, as our managing partner, she is a board member, mentor, and advisor for many industries and businesses and thrive in always learning and doing something new.When not working, she’s shopping and finding new ways to make money — so trick question, she’s basically always working. Find her on Linkedin

Angel Pui
3-time founder and a creator of many projects. Her first problem was to automate her Street-fighter combos with a programmable joystick to prevent her thumbs from blistering. Her dad helped turn her script and prototype into a line of gaming hardware, selling to giants like Logitech and Alienware.

She studied product design at Emily Carr and fashion design at Central St Martin’s in UK. She has an affinity for solving complex and highly-fragmented problems through a customer-centric, innovative and data driven approach.

For the past 13 years, she has scaled 3x successful two-sided marketplaces, expanding them worldwide - focusing on luxury, retail and fashion.

Today, as our managing partner, she is a board member, mentor, and advisor for many industries and businesses and thrive in always learning and doing something new.

When not working, she’s shopping and finding new ways to make money — so trick question, she’s basically always working. Find her on Linkedin

Tiffany Chang Black Product Innovation @ Pinterest   Tiffany leads product strategy and innovation at Pinterest and is a product advisor on our team.   She co-founded Women@SCS at Carnegie Mellon while studying HCI and CS. After spending time as a statistical arbitrage hedge fund trader, she got her MBA at Harvard and has spent the last decade working in enterprise and consumer tech companies across BD and Product functions. When not working, she’s usually coordinating various kid activities for her two kids, and trying to get them to eat their vegetables.

Tiffany Chang Black
Product Innovation @ Pinterest

Tiffany leads product strategy and innovation at Pinterest and is a product advisor on our team.

She co-founded Women@SCS at Carnegie Mellon while studying HCI and CS. After spending time as a statistical arbitrage hedge fund trader, she got her MBA at Harvard and has spent the last decade working in enterprise and consumer tech companies across BD and Product functions. When not working, she’s usually coordinating various kid activities for her two kids, and trying to get them to eat their vegetables.